For the first time in two-wheeled history, motorcycle performance is no longer being measured merely in power and weight, but also in how closely a rider can come to exploiting the bike’s full potential. New technology is enabling riders to approach or even exceed the limits of motorcycles that are faster than ever before. That’s a reflection of what’s happening on race tracks. Max Biaggi didn’t win the SBK World Championship simply because his Aprilia RSV4 was the fastest bike on the track, but also because things like wheelie control, launch control and traction control enable him to ride it faster. Now, Aprilia Performance Ride Control is bringing those benefits to the road, for the first time increasing rider control at the very limits of adhesion. This video will walk you through how APRC works and what it could do for you. Aprilia USA commissioned Hell For Leather and Tangent Vector to produce this video.