It’s easy for advertisers to take themselves, and their products, too seriously at times. On the contrary, when advertisers try to get too loose, it usually comes of awkward and contrived. Every now and then a brand gets it right, and in this 2007 video promoting the Triumph Rocket III, we think is one of those cases. Sure, it’s a bit cheesy, and…British, but still fun.
Triumph has taken a very light-hearted approach, starting off the bit with; “Ever since the dawn of time Triumph have been producing large powerful motorbikes in their Hinckley factory near Leicester. With over 900 years of motorbike building prowess behind them Triumph have created two wheeled motorbike classics.” The entire video has a similar tone, talking about fun being absorbed by osmosis and testing needs to be accompanied by banjo music for safety purposes.
While I can’t confirm confidently that this was put out by Hinkley directly (though the YouTube poster does), I can say that if it was, my hat’s off to them!